Quarterly county reports and market snapshots, alongside the case studies behind the deals we've closed across Sonoma County and the greater North Bay.
Eight Sonoma County multifamily properties traded in Q2 2026 — 127 units for $19.4M at a 5.5% average cap rate. Sellers are now pricing new listings 45 basis points wider than the quarter's closings, pointing to a heavier Q3–Q4 calendar.
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Sonoma County's industrial sales market continued to reset in Q4 2025 — pricing stabilizing, cap rates normalizing, and buyers underwriting with greater discipline. Well-located, functional assets still attract strong owner-user and investor demand.
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Q4 2025 marked a clear shift toward stabilization in Sonoma County's multifamily market — 11 properties traded for $68.1M at a 5.70% average cap rate. Pricing, yields, and activity are normalizing as buyers prioritize fundamentals.
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How W Real Estate sourced an off-market Healdsburg Plaza space for El Milagro — verifying restaurant-use feasibility, assembling a compelling offer, and negotiating favorable lease terms that led to a second, larger location.
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A warehouse shell marketed as retail sat unsold for months in one of Sonoma County's most active industrial corridors. The property was zoned Light Industrial and surrounded by logistics and service users, but it was priced and marketed to a retail tenant pool that barely existed there. We underwrote it as an industrial investment instead, acquired it below market for an investor client, and repositioned it — ultimately securing a 10-year NNN lease with Tesla.
Read →A vacant industrial parcel that had sat idle for over twenty years — entitlement costs made traditional development infeasible. We identified that neighboring 3286 Airway Drive (leased to Tesla) needed additional parking to satisfy City sales-permit requirements, and structured a tenant-funded build-to-suit that turned a no-income lot into a stabilized asset.
Read →A former cannabis facility, partially demolished and generating no cash flow for years, with out-of-state owners who could no longer manage it — sold into a softening industrial market. Rather than a traditional sale, we targeted experienced developers and value-add investors and procured an offer from a developer already working with a national build-to-suit tenant.
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An owner who had outgrown a small industrial building with a large yard wanted to keep it as an investment rather than sell — which meant landing a quality tenant on a long lease in a slowing market, while still moving out. We marketed early, found the one tenant whose unusual requirement matched the site, and structured a 10-year NNN lease that started above market.
Read →After 25 years operating at the property, the owner had to choose between leasing it out or selling and reinvesting. Leasing looked attractive on the surface but carried unknown improvement costs, frontage upgrades and lease-up risk in a softening market. We sold at peak-market pricing to a buyer who valued the yard, and exchanged the equity into a net-leased Black Bear Diner in Napa.
Read →A retiring shop owner planned to close, sell the equipment and list the building. In a hot market that looked obvious, but the facility's permits, equipment and layout were worth more to the right operator than to a buyer. We marketed for sale and lease simultaneously, drew a full-price cash offer and a national tenant — and the lease won on value.
Read →A countertop manufacturer lost its major retail contract and was left with a large industrial facility it no longer needed, significant debt against it, and a string of private deals that never closed. We took the property to a regional buyer pool, lost the top bidder to the pandemic, then re-read the numbers to find the price that actually solved the problem.
Read →Built and operated by the same family for more than thirty years, the property had strong Santa Rosa Avenue visibility and a history of environmental concerns that kept scaring off lenders. Several escrows had failed. With no debt on the asset, the family was in a position to be the lender — so we structured seller financing that widened the buyer pool without cutting the price.
Read →Golf 20FORE7 is a 24/7 indoor golf concept with private simulator bays and launch-monitor technology. We represented the tenant in launching its Cotati flagship at 8125 Gravenstein Highway, then in expanding to a second location at 397 Aviation Boulevard in Santa Rosa.
Full study coming soon